أردن مبدع؟ Isn't that an oxymoron? Jordanians are not creative.
Given our lack of so many other things, I believe creative is the one thing that Jordan can be, and it's natural to us.
In a country where the indigenous asset through and through is people and their intellectual capabilities, it is paramount to acknowledge the vitality of creativity.
And creativity is really about everybody, isn’t it? It’s not exclusive to a group. It’s not dependent on wealth, or age, or sex, or place, or time. It’s not specific to a sector of society or the economy.
The beauty of embracing and working with the ingredient of creativity is that it is omnipresent. We just need to understand how to tap into it, allow it to step in, and do it well.
People who are labeled creative are not only workers in the arts of some form, as generalization has it. The image of creative is not a paintbrush and color palette, but that is one of the top mind definitions in general.
Many people are fast to say, “oh but I’m not creative”, or, “how can she be creative, she’s a banker”, or “they can’t be creative, they’re farmers”.
The one word I like to replace creativity with sometimes is resourcefulness.
Creative people are resourceful.
So what is a creative Jordan? Simply, it’s a resourceful Jordan.
Doesn’t that sound achievable and for everybody?
Resourcefulness tends to begin as soon as we ask, “what if?”
And when we ask "what if?", we begin to find new possibilities.
And with acting on possibility comes transformation.
So on one end that is truly all inclusive, a creative Jordan is about a population acting on a tireless slew of "what ifs?".
Can every Jordanian ask, "what if?" on issues that matter to him/her? Yes! Therefore, the Jordanian tribe is a creative tribe.
What else is going for Jordan on the creative end?
A creative economy. There is no unique definition for 'creative economy' and it is still being shaped, and I believe that's the beauty of the opportunity Jordan can embrace right away as the world at large collaborates on developing this definition towards shaping an economy for the world.
Globally we are collectively identifying the creative economy to include: R&D, folk art, festivals, curating, music, books, newspapers, magazines, comic art, painting, sculpture, performing arts, film, TV/radio/multiplatform broadcasting, animation, video games, electronic publishing, architecture, interior design, advertising, design, jewelry, fashion, programming.
What is the one thing the above areas have in common?
Stories.
Stories that are fact, fiction, old, new, short, long, visual, environmental, experience, space, scientific, etc. People who are able to find stories within them and the world around them can chose to tell these stories in some form or another using tools and collaborative creations.
Think about who we are as a people. Think about the infinite stories in every person, community, time and space. Think about how little we're doing with them. Think about the amazing intellectual capital that is already within us all and how we are able to create and share it in different forms - research, movies, ad campaigns, jewelry, public space, games, buildings, parks, song, dance, painting, school books, comics, concerts, programming, medicine, science breakthroughs, environmental solutions, construction materials. Think about the different skills and types of people it takes to make these happen. Think about the local impact and export capacity of such outputs.
They are infinite aren't they? They are also able to include anyone in their making.
It seems that a positive economic explosion for Jordan could be to embrace the creative industries and to realign our planning, education, development and investment goals to include them as a priority. These forms of cooperation and collaboration are in our self-interest, and can be achieved through our collective abilities where the key asset is people in all their diversity.
I think today's Jordanian tribe can revolutionize it's socio-economic and political existence by embracing, committing to and working in the creative industries, with a country-wide attitude of resourcefulness which anyone can be part of, no matter where you are, who you are and what you're doing.
A creative Jordan is a Jordan for everybody.
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